Courtyard Cocoa Beach
3435 N Atlantic Ave.
Cocoa Beach, FL 32931

Agenda

Friday, November 4, 2016

5:00 pm Registration

7:00 pm Committee Chair Meeting

8:00 pm Hospitality Suite

Saturday, November 5, 2015

8:00 am - 9:15 am Breakfast with Keynote Speaker, Rick Rotondo
"How to keep professional burn out from ruining your business, your team and your life."

Burnout can have a serious impact on individuals, families and teams. In this presentation you will learn how to recognize, correct and prevent burnout. We will cover eight evidence-based strategies for dealing with the causes and effects of professional burnout.

9:30 am - 10:00 am Speaker Q & A

9:30 am - 10:45 am Presidents Council OR ADDY 101

10:15 am - 10:45 am Programs

10:45 am - 11:00 pm Networking Break

11:00 am - 11:30 am Membership

11:00 am - 12:15 pm ADDY Gala Planning

11:45 am - 12:15 pm Government Relations

12:30 pm - 1:45 pm Lunch with Keynote Speaker, Eric Melin

Challenging Assumptions in Creative Problem-Solving
(To Achieve Airness)

For creative professionals, there’s that dreaded moment where it feels like you’ve hit a brick wall. You’ve looked long and hard at the problem, but every answer that comes out feels rote and uninspired.

In his role as Senior Social Media Community Manager at ad agency Callahan Creek, Eric Melin applies appropriate brand voice and solves customer problems every day, but the biggest creative challenge of his life was the road to becoming an Air Guitar World Champion.

This talk dissects the very real strategy behind a very unreal competition and finds all kinds of commonalities with ad life. Its subject maybe absurdly specific, but its themes are broad, and it resonates with anyone in the creative field who has come up against extreme mental block in their professional life.

2:00 pm - 2:30 pm Education/NSAC OR Speaker Q & A OR Communications

2:00 pm - 3:15 pm CPA

3:15 pm - 3:30 pm Networking Break

3:30 pm - 5:00 pm Board Meeting

6:00 pm Dinner

8:00 pm Hospitality Suite

9:00 pm Local Event

Sunday, November 6, 2016

8:30 am - 9:30 am Breakfast with Keynote Speaker, Stefan Mumaw

Creative Boot Camp
Creative Boot Camp author Stefan Mumaw will elaborate on the key characteristics of daily creative output, identifying the obstacles to effective creative training and breaking down ideation into digestible steps, all the while using short, in-their-seats creative exercises to illuminate key points about behavior, experience and perspective. From serious creative inflection to comedy improv techniques, the audience is taken on a creative journey through practice, philosophy and application. Audience members will see, once and for all, that they were able to generate ideas in greater quantity and quality. The session is lively and fun, with Stefan’s trademark humor and wit on display. Creative Boot Camp will give audiences all of the speed of its military counterpart with none of the chow time remorse.

9:45 am - 11:00 am Presidents Council OR Speaker Q & A

11:15 am - 12:00 pm Board Meeting